*Due to NDA, some contents are deleted from the website :)
*Feel free to contact me for the pitch!
Methods
User Research
Design Sprint
Usability Testing
My Role
User Designer
Teamwork
Microsoft Retail Media Team
Areas
Website Design
MY RESPONSIBILITY
01
Design the wireframe and hi-fidelity of AI Assistant for Microsoft Creative Studio
02
Held the design sprint for Creative Studio feature brainstorming
03
Conducted and analyzed the usability test for quick iterations
WHAT SETS ME APART
01
System and strategic thinking help me consider overall vision and avoid revision
02
A priority mindset allows me to improve my efficiency for MVP version
03
Timely updates clarify the requirements and feasibility in an early stage.
SCHEDULE
Users
How might we help brand marketers improve the efficiency and creativity of ad production?
Start with a bold idea...
Design
Based on the design sprint held, we agreed on three directions and I was responsible for one of them, the exploration of the AI-generating idea.
To balance the feasibility and innovation of my user flow, I sketched 3 rounds of wireframes.
However...
What I think is efficient is actually causing inefficiency.
How might we increase the accuracy of Ads AI generation by guiding user behaviors?
Iterate hi-fi prototypes with strategies...
Strategy
01
Provide AI-Gen selections to lead and narrow down their requirement prompt
02
Add more sample pictures to reduce the inaccuracy of Gen-AI through high amount
03
Simply AI prompting process by incorporating AI detail editing function as an addition to regular editing
Outcome
*Most contents are under NDA, feel free to contact me for the pitch!
Reflections
System thinking improves the collaborations between designers
By considering the overall vision and interconnected elements from the start, designers avoid potential rework and ensure that all tasks are aligned. This approach helps streamline the design process and reduces the need for significant revisions later on.
Test and update with your clients as early as possible
Before beginning design, it is best to clarify client's requirements and engineer’s feasibility to avoid disagreements when the design draft is completed. At the same time, requirements may change from time to time, thus keeping up to date and communicating is essential.
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