Methods
User Research
A/B Testing
My Role
User Designer
Teamwork
User Researcher *2
Product Manager *1
UX/UI Designer *2
Developer *1
Areas
App Design
Impact
Final Design
THE OPPORTUNITY
THE OPPORTUNITY

Offline curtain sells well.
Online design tool sells well.

Let'a combine curtain with design tool to earn more 260,000,000 CNY!
THE CHALLENGE
IKEA is still using a traditional way to sell curtain customization service.
To complete the KPI for our next financial year, we concentrated on our popular product curtain and expanded its target users by offering customization services online. IKEA has no experience with curtain design tools, therefore we must figure it out from zero.
BLANK SPACE
RESEARCH METHOD
Why and how to digitalize the curtain customization service?
01
IKEA Stores Research
02
Competitive Analysis
03
User Research
INSIGHTS
01
Online curtain customization service is highly needed to connect broken IKEA experience
INSIGHTS
02
No need to customize from scratch in a curtain planner
PRODUCT DEFINITION
PROBLEM STATEMENT
How To Improve The Flexibility Of Online Curtain Selection With The "Match Your Curtain Rod" Function?
DESIGN DIRECTION
Ship quickly with the e-commerce style and build toward a design-tool experience for the long-term vision.
Break down a complex planning process into clear, manageable steps
Exploration 1: One-Page Divider
Exploration 2: Progress Bar
Set customization based on users' priority and give instructions and recommendations
1. Choose the hanging style, width, gauze curtain and rod color according to users' habit and priority
2. Explain the explanations and advice for each option to ensure that it meets the needs of every user.
3. Use the "Hot" tag to make suggestions.
Banners designed to introduce the new feature to consumers
1. A homepage banner, fancy and animated, to show the new feature to users clearly
2. A banner on curtain page, smaller and clearer,  to target at specific consumers
Rearranged the curtain detail page to improve information efficiency
1. Highlight ranking, shipping, rating and selections on the first screen.
2. Postpone the detail description and product number to later screen.
Automatically pack unimportant components in the detail list
1. Include fixed and complex items like screws, brackets, hooks and so on
2. Leave the burden to the backend instead of users themselves
A/B Testing for the best position of the planner portal
1. Include fixed and complex items like screws, brackets, hooks and so on
2. Leave the burden to the backend instead of users themselves
Homepage Banner
Detail Page Banner
Detail Page Banner
Before
After
DETAIL DESIGN
Customize Your Curtain Set In Seconds
Including interaction, motion and visual design to create a smooth, engaging and efficient curtain set personalization experience for IKEA customers
DESIGN OVERVIEW
INSIGHTS SUMMARY
USABILITY TESTING
I conducted usability testing with 5 participants to receive quick feedback before development.
Pain Point 01
Choose the wrong rod in the first questions due to lack of instructions
Pain Point 02
Confused about the extra components and want to remove them
USABILITY TESTING
ITERATION
Users forgot about the package list notice when making the final payment, casting doubt on the components.
- Notice them the package list when they see the package details
- Strong reminding when they delete the necessary items
Some people comprehend the distinction between the three categories but are unsure whether one best fits their needs.
- Add "Which one fits my need?" button on the left side
- Display instructions with vivid pictures.
IF I HAD MORE TIME...
MY LEARNING
More guided, interactive, and dynamic visuals
Provide one dynamic picture changing with selections to improve clarityNavigate users view point step by step using a bird on the windowsill
Setting priorities and having a clear goal makes teamwork more efficient
IKEA's openness to opinions has always been accompanied by an abundance of concerns. Identifying priorities is essential to keep the discussion on the right track.
Insufficient quantitative data to support broader perspectives and credibility
IKEA conducted a lot of qualitative, person-focused UX research. More quantitative data should be gathered and analyzed to get a more comprehensive understanding.
LAUNCH