Methods
User Research
Usability Test
Market Research
Group Work
2022.Oct - 2022.Dec
Shanghai, China
My Role
Designer
Researcher
UX Mentor
Areas
Toolkit Design
Instruction Design
THE CHALLENGE
Decrease the Workload of User Researchers after the IKEA Lay-Off
Teach Product Managers to Assist Small UX Works
China Digital Hub works for:
- IKEA customers with IKEA App and ikea.cn
- IKEA coworkers with Hej.com

Following the huge layoff, the hub ran out of user researchers, but user research work rose substantially due to the increasing number of IKEA digital products.
1. Rote learning with excessive knowledge
2. Lightning-fast training, come and go quickly
3. Boring Skill Development Slides
COACHING GOAL
RESEARCH
LEARNERS' KNOWLEDGE
CURRENT PM COACHING
1. Rote learning with excessive knowledge
2. Lightning-fast training, come and go quickly
3. Boring Skill Development Slides
RESEARCH
LEARNERS' KNOWLEDGE
CURRENT PM COACHING
Q&A CARDS
Every week, UX Q&A Cards are created to help product managers refresh their memories. They will receive the entire deck of cards once the coaching is completed. The cards are all issues with genuine problems with IKEA products.
CHEESE CHALLENGE
How do you get the mouse to eat the cheese? A cute analogy can trigger users' interest and increase comprehension in the first session.
INSTRUCTIONS FOR INTERVIEW PREPARATION
TOOKITS DESIGN
FEEDBACKS
QUESTIONNAIRE OVERALL SCORE
FEEDBACKS
REFLECTIONS

Theory can provide more understanding of learning behaviors
We understand students' learning behavior from a scientific standpoint thanks to the cognitive learning model, which allows us to develop more beneficial and efficient experiences. In the field of educational products, cognitive psychology theory, often known as learning sciences, can assist us in putting our educational design into practice and avoiding design that is antithetical to the learning process.

A lack of assessment to measure the true impact
Learning is a long-term and progressive process that changes people's cognition and behavior; hence, an effective evaluation of students' development and design iteration is critical. In IKEA, a subjective questionnaire at the end of our coaching is insufficient to demonstrate our true influence on product managers. To increase the credibility of the learning assessment, more daily assessments should be used.